News

Astle Grimsby is going the extra mile for its customers through a new reward scheme launched this month to help them save money towards their next vehicle and access exclusive deals.   

Customers who buy a new or approved used car from our Grimsby dealership are now eligible for an Astle Owners Club Rewards loyalty card which comes with £100 worth of points towards their next BMW.  

They can then earn more points by shopping online through the club’s website where they’ll find exclusive deals and discounts from hundreds of well known retail partners including Debenhams, Marks & Spencer and Play.com.   

Every time loyalty card holders service their vehicle, purchase accessories at the dealership or refer a friend to Astle BMW they’ll also be awarded points.  

Club members are also alerted to the best daily deals on the Internet and the high street and can access redeemable money-off and 2 for 1 vouchers and codes for use in local and national shops, restaurants, clubs and hotels.

Astle is the first BMW dealer in the UK to run such a scheme. Marie Hoodless, Astle BMW Group Marketing Manager, explained: “We launched the club as a way of rewarding our customers for buying, maintaining and servicing their car with us.  

“Each pound spent through the website equals one point so if a member accrues 400 points that’s equivalent to £400 which they can put towards a new vehicle. It costs our customers nothing to join and they can actually save money as they’ll have access to exclusive deals special promotions which aren’t available anywhere else.  

“We hope this scheme will make owning one of our vehicles more enjoyable and affordable and encourage customer loyalty.”  

Other benefits available exclusively to Astle Owners Club members include free winter and summer vehicle checks (RRP £49.95), discounts on services and Accident Assistance 365 days a year.  

For more information about the Astle Owners Club please visit: www.astleownersclub.co.uk. or contact us at the dealership on 08444 703194.